Question 1

What do you ask of us?

Accepted Answer

Your input and corrections, when we miss something. We publish; you keep us honest. That's the whole of it. Reach us anytime at hello@japanonsensociety.org.

Question 2

How does a town earn a place in the Registry?

Accepted Answer

Often, it starts with a conversation. If you keep a town, a spring, or an inn with a real story in its water, we'd like to hear from you. Our records are built from the primary sources — your town's own pages, the spring's water analysis, the histories you hold — and we credit every one. Those are the materials we work from, and yours are the ones we'd most want to get right. Reach out at hello@japanonsensociety.org.

Question 3

How do you actually bring visitors to our region?

Accepted Answer

We publish the definitive English record of your town, and readers and answer-engines cite it. The traveler who finds it is the overnight, high-yield kind — the one who drives past the famous cities for a specific valley.

Question 4

Will our town be represented accurately and discoverable online, including in AI search?

Accepted Answer

That is the point. We publish a structured, sourced record built to be quoted correctly, so when online platforms describe your town, they cite us, not a decade-old aggregator.

Question 5

We already have an English website — why you?

Accepted Answer

A brochure and a verified editorial record do different jobs. Ours is independent, sourced, dated, and built to be cited, which is what earns a traveler's trust and makes the record discoverable.

Question 6

Have you earned this kind of access before?

Accepted Answer

Yes. Tourism New Zealand and Peter Jackson's team gave us their filming locations; Emilia-Romagna opened its motor valley in Italy. We arrived prepared, respected the terms, and treated the places as more than a commodity. We ask for nothing so grand here — only your corrections.

Partner with the Society

It begins with 湯治

It begins with 湯治

What we bring

Honest editorial coverage

A verified record

Designed to be discovered

The reader who stays

These destinations are a deeper Japan, beyond the metropolitan circuit and among the country’s most profound cultural achievements. Where most coverage renders them as photo stops between the famous cities, we are the considered alternative.

These destinations are a deeper Japan, beyond the metropolitan circuit and among the country’s most profound cultural achievements. Where most coverage renders them as photo stops between the famous cities, we are the considered alternative.

These destinations are a deeper Japan, beyond the metropolitan circuit and among the country’s most profound cultural achievements. Where most coverage renders them as photo stops between the famous cities, we are the considered alternative.

The institutions that keep these places

The institutions that keep these places

DMOs and governments

DMOs and governments

DMOs and governments

Onsen associations and ryokan guilds

Onsen associations and ryokan guilds

Onsen associations and ryokan guilds

Ryokan and property owners

Ryokan and property owners

Ryokan and property owners

Local operators and transport

Local operators and transport

Local operators and transport

Common questions

Common questions

Begin a conversation

The authoritative editorial registry of Japan's geothermal heritage

The authoritative editorial registry of Japan's geothermal heritage